Combining NFTs, the metaverse, and physical products…

NFT brand RTFKT (pronounced “artifact”) just announced that it is collaborating with celebrities like Janet Jackson and Jeff Staples to develop physical products that will double as NFTs in a metaverse. This is a trend that I think we’ll see pick up in the months to come. It’s going to start with a pair of sneakers. Here are the RTFKT RTX3080 sneakers:

This sneaker will be developed as an NFT in two different metaverses: Decentraland and Sandbox. And anyone who purchases the NFT will also get a physical pair of the same sneaker shipped to them.  So it’s both a digital collectible and a real item. 

That certainly increases the appeal. And the fact that we are seeing big celebrity names coming into the space shows us that this trend has legs. It just makes too much sense.  After all, if we are shopping for a pair of shoes, why not buy a pair that comes with a digital asset as well? 

Conversely, if we are researching digital assets to invest in, why not buy the ones that send us physical products as well?  We are going to see designers and influencers jump all over this NFT/physical product concept. There’s a ton of value here. And it’s just a fun way to shop and invest. So this is just more proof that we are still in the early days of the NFT trend.